CMU School of Drama


Monday, July 20, 2020

New study: Theatergoers are averse to returning but woke to racism

DC Metro Theater Arts: Shugoll Research, a national marketing research company in Bethesda, Maryland, has released findings from a Wave 2 online survey it conducted with 743 DC-area theatergoers about three pressing areas of concern: their intent to return to the theater when it reopens after the coronavirus pandemic, their engagement with online content, and their views on systemic racism in area theaters. The results on all counts have far-reaching implications.

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