CMU School of Drama


Wednesday, September 26, 2018

Time’s Up Entertainment Aims to Change Hollywood

Variety: Nithya Raman was named executive director of Time’s Up Entertainment in July. If you didn’t know that, you’re not alone. Raman was hired with such little fanfare that when, last month, journalists were asked to an off-the-record meet-and-greet with her at the office of Hollywood publicity firm Sunshine Sachs, many who received the invitation were unaware not just of Raman’s hiring but of the fact that Time’s Up had sprouted an entertainment-specific branch. In an industry where no new hire or venture is real unless accompanied by a host of trumpeting angels, such a quiet entrance is unusual.

1 comment:

Madeleine Evans said...

This article made me a bit uneasy. I think it's great that any organization, no matter the good, be put to the test on its finances and backing. Corruption can sneak in anywhere, and those with good intentions and fighting battles that need to be fought shouldn't be absolved. I think what bothers me is the following: "Part of the reason for Time’s Up Entertainment’s low-key rollout is, according to Raman, that most of its fledgling initiatives are not ready for public consumption. The one program that she is able to talk about — called Critical — is not focused on the entertainment industry, but rather on the journalists who cover it." I am curious as to why the first focus is on the journalists. I don't necessarily agree with the author's point that "Critical is an odd first effort," and I do find the phrasing of the author's thoughts on opportunity to be a bit confusing. They state that they find it "odd that "the initiative’s goal appears not to be to promote opportunity for women, people of color and other underrepresented communities at established entertainment-journalism outlets, but rather to change the makeup of the group of journalists that actors and creators see when they attend industry events." Isn't changing the makeup of the pool by definition opening up the field for more opportunities to women or people of color? The people that go to these events aren't just going to be seen, they have a purpose--reporting on what they interact with.