The time-lapse footage condenses 48 hours of construction work in the lead up to the catwalk presentation, which took place the evening of 11 September 2018 at the American fashion brand's space at 205 West 39th Street.
Wednesday, September 26, 2018
Time-lapse movie shows construction of Calvin Klein's Jaws catwalk
The time-lapse footage condenses 48 hours of construction work in the lead up to the catwalk presentation, which took place the evening of 11 September 2018 at the American fashion brand's space at 205 West 39th Street.
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Aside from theater, I have a huge interest in fashion, and this article highlighted one of the most creative fashion show venues this year. The designer, Raf Simons, of Calvin Klein had the idea of displaying what it would be like to be in the movie Jaws. With the red carpet and the ocean background, he was able to encapsulate his vision and execute it. I personally gravitate to this article because it was fashion oriented and different. As I was reading it, I became more and more intrigued because this concept married two artistic elements: fashion and scenic design. Without the spectacle of the show and the concept of the design, the two echoed each other. I find it very interesting to see artists do something like this, and so successfully, because it normally does not happen. Normally, the designer worries about the designs and the scenic designer worries about the stage. In this case Simons took into his own hands his vision for his show and made it authentically his.
I’ve always really enjoyed themed environments and places made to give off a certain feel. A lot of times fashion shows have a theme in the costumes and sometimes on the stage, but rarely have I seen one that brings the theme into the whole audience. I really like how they brought the Jaws’ theme into the entire space and made it look as though everything was drenched in blood. I also love how they used the background screens in the background to enhance the experience and not have it take away from what’s going on with the models; and how they incorporate the sounds of the movie in the space so that it creates an emotional setting. I think the merging of costumes and scenery/staging is very creative, and makes quite a unique spectacle. Though, as much as I find fashion shows amusing and inventive, I also find them a little foolish considering that most of the costumes or clothes that are placed on the runways are things that no one would ever wear in a setting outside of this, and a lot of times I think they just look plain ridiculous. But having some experience with making costumes and some other props, I do appreciate the craftsmanship that goes into making them. I also like how they had a time lapse of the construction of the space, because I find it fascinating the ways that spaces are constructed on different levels of professions.
The designs Calvin Klein developed for the Jaws themed section of his show were quite thought provoking. I enjoy how they show the practical elements of sea exploration (i.e., the snorkeling gear), but even more so I admire that they did not perpetuate violent stereotypes about sharks which were in part originally created by the movie Jaws. I had a friend who did her senior research project on the violent stereotypes placed on sharks by the media, and how these stereotypes contributed to the mass slaughter and near extinction of most shark species. Knowing some of that information, it is nice to see an artistic expression of this movie that, in some ways, honors sharks. The designer even said that “the overarching theme is love,” and I choose to interpret that to mean not only a commemoration of the hit movie, but also a note of respect for the magnificent, somewhat misunderstood creatures that are sharks.
It is always so fun and very interesting to see how theatrical style events are set up in nontheatrical spaces. Back at home, while the bulk of my time was spent being one of my high school’s Technical Directors, I also ran and still run an event production company. Me and one of my closest friends started doing lighting for high school parties and events when we were in middle school, and it has only grown from there. I have always had this huge interest in events. It is so different from what we do in the theater, yet it often feels very similar. Most challenges that events inherently have come from the fact that you are often working in spaces not made for what you are trying to do with it. I think this is what makes it so fun. In these types of situations, you have to think about how you’re going to hang lights, how you are going to have a stage if you need one, how will you have enough power, etc. These challenges make it interesting. On top of this, as our company grew into an entire events production company we started to have to think about audio needs in these spaces, and we even had to deal with crowd and traffic control, two more things that I have, as weird as it may sound, a passion for. This is one of the reasons I love watching event timelapse like this one.
Fashion is an industry that I swear will always allude me. That being said, I think it’s still really important that I try to at least pretend to understand and bridge the gap because it is an industry that asks for creativity not just from its designers but the people working with those designers that may—like myself—be quite fashion illiterate. The amount of work and creativity and problem solving that went into getting the right blood-red feel in this show with the juxtaposition of the water scenes on the screens, while ensuring the audience could still enjoy and appreciate the colors, textures, and visuals of the outfits being presented is outstanding. The careful attention to detail by both media and lighting in an event such as this is not something to be snubbed, even if I don’t quite understand why anyone would want to wear something that’s reminiscent of a wet suit when they aren’t going scuba diving. I also appreciate that art creates art creates art creates art. This designer was inspired by someone else’s work and art, and I’m sure that this line will inspire someone else. This cycle is inspiring and awesome to see.
So, let me just start this comment with the fact that these clothes are obviously hideous. Truly awful. That all being said, I do enjoy time lapse videos, especially those that are setting something up, or building something. I find them fascinating. This time lapse was pretty good, I think the camera moved around too much to make it look arty. I liked seeing how many road cases were in the room and how all of that translated into the lighting and projection screens, and projectors. Whenever a load in happens it looks like so much, but once everything's unpacked you realize that most of the equipment just has a lot of packaging. I agree with Jess above, the fashion industry feels like such a far away concept, but really fashion and theatre share a lot of similarities. And not just costume designers and fashion designers, but in terms of audience spectacle.
Hearing about new ideas and concepts in the fashion world are super refreshing to me. Ever since Raf Simons has taken over Calvin Klein, I have thoroughly enjoyed a lot of the looks. The “JAWS” concept for this show was truly stunning in its visual elements and thought-provoking nature. I was expecting to see very gory and torn garments but instead was pleasantly surprised at the sleek looks created with relevant materials, such as snorkeling gear. This show focused on bringing the audience into this environment of being up close and personal with cool designs and stimulating visuals. This ties back into what I wrote about in the article about media in the world of theme parks. Seeing it in the fashion world just emphasized my statement that media is truly taking over every industry. Though it doesn’t take up much physical space, the media really captured you into this other realm that was truly groundbreaking.
To see Jaws and Calvin Klein in the same title is not something I was expecting. New York fashion week is one of the largest fashion festivals in the world where designers from all around the world come to New York to debut their new lines of clothing and runway fashion. I was surprised to see that nobody has ever done a fashion line that drew inspiration from Jaws. Although, perhaps one of the most impressive things about this fashion line is the video wall that was installed behind the models for the runway show. The L shaped video wall seems to be completely seamless and was playing the plain ocean scene from Jaws as a backdrop to the 1970’s inspired fashion line. The timelapse also gives you a glimpse of the amount of work it takes to calibrate screens like that so the video display appears to be one massive image instead of a series of smaller images that have been stitched together.
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