CMU School of Drama


Monday, February 12, 2018

Prince Projection At The Super Bowl LII Halftime Show

Live Design: After the Super Bowl LII Halftime Show, featuring a duet of "I Would Die 4 U" between Justin Timberlake and a clip of Prince, projected onto the billowing facade of a giant silk sheet, reminiscent of his own Halftime Show performance in 2007, fans took to social media to remind JT how Prince once called holograms "demonic."

It's time to set the record straight.

4 comments:

Shahzad Khan said...

These pure ridiculousness, I don't understand why someone would call excellent projection and lighting skills "demonic". Projecting or creating a hologram of deceased artist for an event is not unheard of nor do I think it's anything that people should be denouncing it by saying it has bad religious connotations. When I see performances like this one, I don't think its ever in bad taste, they're simply honoring the legacy of the artist by letting their work and their presence live on. It's happened before with Tupac at Coachella and it was very well received and I don't see why it should be any different with Prince. A couple years ago I had the honor of seeing Kendrick Lamar perform live and he did the same exact thing with Prince closer to his death and it was a very heartfelt message and I think it resonated with audiences. Everyone is entitled to their own opinion, but I don't think that honoring one's life and career should be something frowned upon.

Mary Emily Landers said...

I think the tribute to Prince was very tastefully done. While I agree with Shahzad in feeling that holograms should not be considered demonic, I also think it is very important for those who designed the projections for the halftime show to not do a hologram (even if it was possible) because Prince did believe it was a demonic thing. In order to truthfully pay homage to Prince I feel like it was important for them to not use a hologram (even though they said it wasn’t even possible to do) and I can completely understand why some strong supporters and followers of Prince would be offended in thinking they were used. I do not completely understand Prince’s strong stance against holograms and virtual reality- maybe because of the value he had for the present or maybe because it was said 10 years ago before it was really thought to be possible-, but I feel that if you intend to honor his life and legacy, using this type of technology in some ways disrespects that. The designs and tribute to Prince in the halftime show was truly immaculate and left a lasting impact for sure.

Cooper Nickels said...

I thought it seemed rather out of place when I saw it: why did Justin Timberlake decide to honor Prince at his half time show? But now it makes more sense. Being in Prince's home state for the Super Bowl is a pretty cool time to pay tribute to such an amazing performer. And I think the projection was actually really effective. That show over all was pretty good, although I did not understand the costume design at all. Why was there a camo deer on Timberlake's shirt? The rest of the tech was really nice though. The LED cubes they had set up around the band were really well designed and added a nice effect to the overall show. Also, when they lit up the whole city, I could not really tell what it was that was going on. I think that could have been integrated a little more, but it was really impressive. I have no idea how they pulled it off, but I was impressed.

Mia Romsaas said...

I understand the concern with the Prince holograph. He asked for there never to be a visual reproduction of him on stage, and that was violated, and could be interpreted as therefore a violation to him and his wishes. But I highly doubt it was done with that intention and with vain. Being from Minnesota, the news of Prince’s death swept the state like a wildfire. He was the icon of First Ave and everybody in Minnesota has a connection to Prince somehow. My mom’s roommate dated one of the members from The Time. People in Minnesota are fiercely dedicated to Prince. For me, personally, I was happy to see a Minnesotan icon be featured and honored in his home state. Justin Timberlake did not include Prince in the performance to insult him or anybody, but to do the opposite. I think it would have been more upsetting for him to not honor Prince at all during the halftime- you're in Minnesota after all!