But their minds — and business plans — met because Gainor is always looking to make film production more efficient and environmentally friendly, and Maxam has developed a system to do just that.
Thursday, September 07, 2017
Prefab Technology Makes Movie Productions More Efficient
But their minds — and business plans — met because Gainor is always looking to make film production more efficient and environmentally friendly, and Maxam has developed a system to do just that.
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6 comments:
This idea is very impressive. Something like EmagiBlocks could completely change a decade's old industry and the fact that it helps the environment makes this invention even more important. The one concern that I had about jobs was addressed directly in the article, but I am still a little concerned because these blocks will make the skills that deck hands have on movie sets less important, and more people will start to look for these easy carpentry jobs and possibly displace those who have worked in the industry for years. But from an environmental standpoint, and a producing standpoint, these blocks could revolutionize the way movies are made and help create more entertainment at a faster rate.
I’ll be interested to see how this idea plays out on a larger scale. On the one hand, being able to quickly assemble and disassemble scenic elements could be a huge time saver. If it works out as well as they are reporting in the article, this could be a major industry changer. But I can’t help but wonder if this sort of system limits the scenic design. After all, there’s a reason fewer and fewer shows use stock pieces and prefer production-specific builds. I guess one could argue that in TV and film (which seems to be the target consumer) things are probably a little less abstract and a little more cookie-cutter. But still, I feel like most designers would endeavor to not have every location look the same. At the least though Emagispace would offer a good, quick solution for base pieces, where additional pieces could be added.
This is a really interesting idea and it looks like it’s working. The fact that everything is so modular and you can easily reskin the set to look completely different without moving the entire company to another building is such a time and money saver. If you can shoot your entire show within one building you can save so much money and then make the show that much better in other departments. Also, scenes in shows where the actors walk though a bunch of hallways or around a big set without any cuts make the whole show feel more real because the environment is actually there. I can see the worry that the crewmen who would normally be hired to install and strike a set are now not needed, but the install still is necessary and you have to reskin everything separately. On the whole it is faster but that also means they can get through shooting faster so if normally you were called to just install for a morning now you might be needed the whole day. And the decreasing of trash at the end of the day is priceless. Even just using this to augment a more specific design would significantly lower the amount of waste.
Efficiency is pretty much the name of the game when it comes to the TV/film industry. If you have ever heard the phrase time is money than you know what I’m talking about. Although I have never worked for a real fabrication shop I still have a pretty good understanding of what goes on during the construction process. From the looks of it, this honestly looks like a pretty good solution to saving time. The idea of having everything is compartmentalized and modular really helps with the fast install and strike that movie relies on. From the way this is described in the article I wouldn’t be surprised if this method is used more industry wide and more and more fab shops begin to adopt this way of thinking. One of the biggest problems that this industry has is the amount of waste that it produced. If this serves as a viable solution then we will most likely see a drop in the about of waste that we produce, which is probably the highlight of this article.
This is an incredible idea and one that speaks volumes to the waste in the entertainment industry. Modular sets for interior shots make sense. They can be set up, swapped around, dismantled and kept. The article only touches one of the aspects that I question about this product – the “skins”. I’d be curious to know more about how these work in terms of hiding the seams of these panels on camera and changing their appearance. I understand the use of MDF as their material choice, but I’m not sure if it was the best one. While they are reusing the material, I’m pretty sure that MDF isn’t good for the environment to begin with. The article makes another good point in that this isn’t just saving on the scenery, but on time in relocating or even in changing all of the lighting for the shoot. The article also touches on the impact that this could have on production workers/carpenters. I would guess that they might prefer this method, instead of having to move large, heavy, and bulky pieces of scenery.
This is an extremely interesting idea due To many different elements including the fact that you are able to change set as fast as they say. Add on to that the fact that it will save money due to its reuse ability and you have a extremely interesting product. I try and view it from the cost side of the problem and not an environmental one due mostly to the fact that I find people honestly don't care strongly enough about the environment but people always want to be able to do something for cheaper. And fortunately this process has managed to be able to do both which any way you look at it is a win win. I also love the idea of peeling of the painted skins off the walls of the set. All in all this a great idea that I throughly hope will flow into more places in the theater industry and beyond
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