CMU School of Drama


Monday, September 04, 2017

Coca-Cola’s New 3D Times Square Sign Invokes Inceptionism

Hackaday: Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details.

2 comments:

Ella R said...

SO COOL. While I am not a fan of the Coca Cola corporations, this machinery is really innovative and interesting!

Mattox S. Reed said...

This is so cool the idea of 3D signs and projections of any kind are so cool. It's really cool to see where this kind of media will go in the future especially on stage and screen. Right now company's like Coke may be apart of the few that can pull something like this off but I'm sure it will grow in the future to meet more people.