Hackaday: Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details.
3 comments:
SO COOL. While I am not a fan of the Coca Cola corporations, this machinery is really innovative and interesting!
This is so cool the idea of 3D signs and projections of any kind are so cool. It's really cool to see where this kind of media will go in the future especially on stage and screen. Right now company's like Coke may be apart of the few that can pull something like this off but I'm sure it will grow in the future to meet more people.
This massive screen is absolutely incredible! Even in the technology's infancy, I can already see applications for it in theatre and other performance mediums. Imagine a production in which the scenic elements are just as alive as the actors onstage. It provides, quite literally, a whole new dimension for designers to tell stories from. Although I'm sure that this technology is far, far away from common use, the concept is enough to shift the way in which I percieve the physical space I would design in. What if a set could physically react to the movement of an actor? The story told on stage would be radically different than that with conventionally-built scenic elements, and this prospect excites me immensely.
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