TEA: SATE 2016 Co-Chair Michael Blau discusses "Walking the Tightrope: Taking Risks that Transform Experiences," the theme of SATE '16, the annual Experience Design conference of the Themed Entertainment Association (TEA), held Oct 13-14 in New York City.
2 comments:
I had no clue the SATE was a thing! I am extremely interested in themed entertainment, and hope to learn more about work in that field. This article was a great start. First off, being introduced to the SATE and their principles was great. I got to become somewhat familiarized with what they do and who they do it with. The conference of TEA seemed like a wonderful networking opportunity and for sharing explorations of new technology. I'd be very interested in seeing something like this first hand one day. I thought risk was a very interest focus for the assembly. I do agree with the SATE president that most themed entertainment requires a high risk factor. I think that is one of the ways it is so rewarding. Achieving the impossible is thrilling. Adding onto that, I loved his tightrope metaphor. I liked how he mentioned "make sure you put up your safety net". I like to think that in high stakes environments we are still provided some sort of support for failure because failure is part of the artistic process.
I am so happy that the Themed Entertainment Association is making an appearance on the green page!! As a member of the TEA I have been looking out for something like this for weeks. Themed entertainment has slowly been creeping it’s way into the eyes of theatre goers and having this showcased is a huge stepping stone in my opinion. With that aside- the theme of the SATE conference this year was “Walking the tight rope.” This included various elements that Michael Blau touched on in the excerpt. My personal favorite speech was from a deaf experience designer who touched on designing your experience with and without the idea of disabilities in mind. You shouldn’t limit your experience to those of us who have certain disabilities- design for the world as your audience. I really enjoyed this panel. The others were also a collective about how to approach risks as creative professionals.
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