Thursday, October 06, 2016
The Macula Treats Prague's Rudolfinum Audience To Possibly World's Longest Video Mapping Project
Concerts content from Live Design: The Macula, a Czech video-mapping company, recently mesmerized a private audience of 600 VIP guests at the Rudolfinum music auditorium with Sim/Nebula, a 45-minute long video mapping performance accompanied by the Czech Philharmonic orchestra, led by internationally renowned conductor Jiří Bělohlávek, the former principal guest conductor of the BBC Symphony Orchestra.
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2 comments:
The only video-mapping experience I have is that which I touched on in media stagecraft, which was just enough for me to understand how time-consuming and labor-intensive the process is. While this article didn't divulge the exact nature of the software and technology used to do the physical mapping, I can imagine that the process used for this epic spectacle was not so different than the Millumin-based processes taught to me last year.
Moving on from the technological side of these things, the sheer amount of artistic talent to go into this 45-minute display is truly staggering. The visuals of the actual video being mapped were the products of 11 artists, combining their prowess to individual segments, or more collaborative transitions. The variety of styles present in the video (which I highly suggest watching), and the beautiful cohesion present between the music being played (by 118 musicians, no less!) and the visual buffet on the ceiling makes this something truly awesome to watch, and bodes well for the acceptance of media/performance integration, something that still faces considerable skepticism within the theater community.
This. Is. Beautiful. I am absolutely mesmerized by this video, and once again my dream of becoming a media designer is reinforced. The entertainment industry is going towards a direction where multiple forms of media are used simultaneously to enhance each other and create a much more immersive experience. Collaboration is becoming a more and more crucial factor for creativity. As Ruth pointed out earlier, so many different artists and musicians worked together to make this video-mapping project. It is a merge of methodical thinking from the tech side, and the creative thinking from the art side. I think a lot of people are not used to new media forms like this because of the intensity and the vast amount of information involved. When immersed in an environment like the concert hall in the video, all of our senses must be engaged. We can't simply reply on the visual or auditory. We have to perceive and process everything at all times. I can imagine some people find it overwhelming -- honestly, if I were in that room, I would be pretty exhausted by the end too. But I think it is a matter of habit. People used to be overwhelmed by Elvis Presley, but it is now seen as a classic. Same with video-mapping design and other multi-media installations, they have so much potential in theater, film, theme park design, etc etc, and it might one day become a form of entertainment that is easily accessible in our daily life.
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