Construction Dive: How real is the upshot for virtual reality and augmented reality to disrupt the AEC sector? Real enough for Minneapolis-based Mortenson to create an entire reality capture division. Led by Ricardo Khan, the company's director of integrated construction, the Integrated Delivery Advancement Team comprises more than 60 Mortenson employees to provide company-wide leadership and guidance in the applied use of virtual design and construction systems, tools and processes.
4 comments:
I was initially drawn to this article because of my interest in video games and their use of virtual or augmented reality. With new technology in video game software the worlds built by the artists are becoming more realistic by the day. It makes sense that virtual reality or augmented reality is making the jump into the professional real world. I'm really liking this idea of using virtual reality to help with construction projects. It gives both the contractor and costumer a clear view of what the project will look in real space, in real time. It's so much easier to take a costumer to the job site and walk them around the space while in virtual or augmented reality in order to show them what the finished product will be. While at the space a costumer can ask questions about details and have them actually answered visually instead of through an email over through drafting which can confuse most people.
I really applaud this article for listing a lot of uses for VR and AR, not just in the AEC sector but in the video game industry and medical field as well. I've commented on VR articles before but they haven't always gone into depth on the application of this new technology. One element mentioned which would be a great application for theatre was the ability of VR to show changes in real time. Imagine a creative meeting between the set designer and the director where they could try new options and respond to them together within minutes. Another thing stated at the end of the article was "'The most important thing for the construction industry to realize with VR and AR is that the technologies are here,' Chianetta said. 'They’re here and available and ready to use today.'". VR and AR still seem untouchable and unfamiliar to me and to, I believe, a lot of other designers and makers. This article and others on the blog are making it more common and comfortable to me. I hope it positively affects our field.
I was drawn to this article because of another recent article I had read about the use of VR systems in art museums, as a means for viewers to see art that has left the museum and also to view art specifically designed for VR systems. While I have very little construction experience, I could definitely see highly specialized systems being incredibly useful in the coming years. For me, my biggest roadblock when hand drafting from sketches is actually being able to visualize the things we are drawing--I can't imagine how it would be standing up, and from a 3D view I can't imagine how each side would look. I don't think a system like this could be precise enough to build from, but as someone in charge of a project, I could see how the visualization aspect of it could be inviable in large or very technical projects where being able to see a project in full 3D is needed. I hope this technology continues to grow in popularity and who knows, maybe someday we'll see it in scene shops.
Augmented reality is very interesting for marketer because it is very promising to increase the sales It can create the customer to be involved in marketing campaign. The experience of marketing campaign will create potential customer to increase conversion rate.
Interactive Virtual Reality
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