Variety: Digital camera startup Lytro took the wraps off a new project Monday that could fundamentally change how movies and TV shows are filmed: Lytro’s new Cinema camera aims to bring light field volumetric video recording to Hollywood, allowing filmmakers to record a magnitude of additional imaging data, and then make key decisions about a scene in post-production.
2 comments:
This new camera technology sounds really cool. If it is as good as it sounds, this could be revolutionary. However, the amount of data that it stores for each pixel could easily bog down computers, so on top of getting a new camera you might need to also upgrade your computer. But with how good computers are getting and the amount of storage you can now have, that will probably not be as much of an issue. I find it interesting that they first marketed the camera to consumers. I feel like most companies make the really high end stuff that then has to be dumbed down to be in the price range of consumers. The fact that Lytro is not a super huge company means they had to work the opposite way, which is pretty impressive. I can’t wait to see what they come up with next to make this camera even better than it already is.
This is actually incredibly cool technology. Aside from the fact that you’re probably going to need to carry around a few dozen hard drives for a short shoot because the file sizes are so large but that’s a small price to pay for something as flexible and innovative as this camera. The part that is particularly interesting to me is the VR possibilities of this camera. The ability to shoot 3d video with a single camera could bring the 3d elements to a screen that looks like real life. I for one am very excited to see where this new tech goes and just hope the movie industry doesn’t scoff it off as bad because it’s not how they’ve been doing things. I think the movie industry has seriously stagnated in the innovation being brought to how we film things but who knows this could be the tool that starts the revolution.
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