Wednesday, April 27, 2016
Paramount Is Being Sued for Not Having Enough Product Placement in Transformers 4
io9.gizmodo.com: Congratulations to Paramount, which is finally in court on a $27 million lawsuit for failing to actually place a product from a product placement deal. Yeah. On one side is Paramount, the studio behind the Transformers franchise, and on the other side is a Chinese business who paid them to put even more logos in the movie.
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If Wulong Karst Tourism paid for a logo and there wasn’t a logo, it seems like Paramount owes them their money back. They should’ve put the logo in the movie. That being said, to me the more interesting part about this is how important audiences in China are to the movie industry. It makes sense, there are 319 million people in America compared to 1.35 billion in China. However, the fact that the Chinese government can so easily say “no more American movies” makes it complicated in terms of movie producers wanting to make sure nothing in the movie will make the Chinese government say no to them. It reminds me of the conflict between Google and China in 2010. For the movie industry’s sake, I hope Paramount settles and apologizes. That being said, I’m an 18 year old who read an article, and Paramount has a stellar legal team, so my guess is that whatever Paramount is deciding to do, it is the call their lawyers thought was right.
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