InPark Magazine: d3 Technologies’ innovative Video Format Conversion (VFC) technology will take center stage at LDI, October 23-25 at the Las Vegas Convention Center. d3’s Booth #2069 is expected to draw crowds eager to see demonstrations of the new VFC cards for d3’s flagship 4x4pro media server. VFC technology offers users maximum operational flexibility and future proofs the 4x4pro as the industry migrates to 4K.
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It is interesting to read about Media servers and other video technology as 4K becomes more and more predominant and proliferates throughout the video industry. Especially given that the video needs of the entertainment and touring industry are so different from the needs of traditional broadcast and projection markets, such as movie theaters and other cinemas. This was actually a pretty large discussion at the Rental Staging Roadshow that I attended this summer. My takeaway is that the number 1 concern of the entertainment market was brightness of projectors, with pixel count coming in at a close second.
It is cool that D3 continues to lead the way on innovative 4K video tools. I've been told several times now that if one wants to work with Media Severs professionally, learning D3 equipment is the way to go. Honestly, I'm surprised that the media department doesn't have any sort of Media server at all, given that it is such an industry standard, even at the theatrical level. A broadway projection designer was telling me that it is not uncommon to have 8 Media Servers on one show working in concert. All that being said, it would be cool to see more integration of Media server equipment here at CMU.
In the media world, it seems impossible for any stationary company to keep up with the wave front of new technology that is so often being unveiled. Its great that each new one off show or tour can rent the latest and greatest media gear, but how is the media world ever going to develop a common language about equipment and design if the tools of executing that design may completely change from one year to the next. In lighting, and somewhat in sound there is a standard repertoire of equipment that essentially everyone uses, and it is possible to transfer a design from one venue to the next essentially seamlessly most of the time by providing a short list of the equipment that your design requires, and you can assume that most everyone will have it. I think the media world is being hindered by the lack of an entertainment industry standard fixture that everyone can use and design with. Designers and technicians shouldn’t have to learn new equipment every time they do a show.
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