CMU School of Drama


Thursday, March 12, 2009

Blogging to promote your show? Who’s in control of the message?

Theatre and Entertainment Law: "As more and more producers are looking at innovative ways to promote and market their shows, legal question start to arise.
Yesterday, I read a report about Jane Fonda’s backstage blogging during performances of “33 Vacations” on Broadway. It seems the blog is generating some real buzz… and several others shows, “South Pacific”, “Chicago” and “Phantom of the Opera” among them, have blogs on the web.
So, what happens if a member of your cast, crew or staff is blogging, and for some reason expresses discontent, or artistic “concerns”?"

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