Free Nights and Frequent Theatre Miles

Backstage: "Theatregoers who are interested in benefiting from their loyalty and attendance now have a few new options to explore. Like grocery store shoppers or frequent fliers, arts patrons can earn bonuses through Audience Rewards, a new program created by Broadway theatre-chain owner the Nederlander Organization. And patrons across America can take advantage of Theatre Communications Group's Free Night of Theater 2006, taking place Oct. 19 in 11 metropolitan areas and five additional states. Both represent the latest push from savvy theatre organizations to boost attendance and successfully market theatre online. "