JS Online: "Just as every journey begins with a first step, every Broadway show has its first gig when it hits the road.
Because a national touring company almost always employs a new cast and usually includes new scenery, costumes and lighting, the first stop on the road serves as a crucial launching pad.
Extra time is spent in the city as all of the show's different pieces are assembled into what everyone hopes is a seamless production.
Milwaukee seldom gets the opportunity to midwife a new road company, but the exception is happening right now in Uihlein Hall at the Marcus Center."
2 comments:
I find the producer's reasoning as to the expected financial success of the show to be a bit strange. I can understand that perhaps New York residents do not account for a large part of Elvis' fan base. However, isn't it also true that the majority of the revenue generated on Broadway is a result of tourism? Elvis is an internationally recognized figure, and I would have thought that a play about him would have drawn a considerable audience on broadway.
this description reminds me of a movie coming to town for some locations work and the reaction from the small community (generally very welcoming) as the crew gets all the shots they need. It sounds like Milwaukie gets a bonus because they can see the show before they pack it up and move on. It’s getting harder and harder to make money in touring but its such a key component having your work seen.
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