Checklist: 10 Tactics for Building Killer Entertainment Experiences

www.eventmarketer.com: In our cover story on the meteoric rise of immersive entertainment experiences, we tapped a group of event marketers who are battling for eyeballs in the booming space, expanding their properties and portfolios, and experimenting with the principles of theming this year by executing residencies and permanent properties, theatrical performances, fan conventions and long-lead campaigns.