Wednesday, August 12, 2020
Photos: Meow Wolf's interactive grocery store in Las Vegas
www.fastcompany.com: The experience economy may feel perpetually stalled during the coronavirus pandemic, but Meow Wolf is betting on a quick recovery. The Santa Fe, New Mexico, arts collective, known for its psychedelic live events, is plowing ahead with its newest permanent installation—an interactive grocery store that blends narrative storytelling, technical wizardry, and commerce.
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Meow Wolf is such an interesting place and I always get excited to read a new article about it. But I never would’ve expected that their new ideas would be an interactive grocery store of all things. Would it be set up similarly to a normal grocery store and just have a bunch of installations and effects scattered throughout; or would it be more like a museum that has some grocery store elements in it? And would there be actual food products that you can look for, buy, and eat? Also what would these look like? Will they all be customized things to fit a trippy aesthetic? So many things I’d love to know more about with this project and I hope that things do go forwards in their plans to create this. From their Instagram, they show off different “products” that are all pretty funny. My favorites are definitely “Organically Recommended Beef: now safe for microwaves,” “Existential Dairy: What is the True Essence of Butter?” and “Surreal Mayonnaise: 13¢ a Gallon.”
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