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Friday, December 01, 2017
Opinion: Live Entertainment's Demand Dilemma
www.ticketnews.com: I recently sold some tickets to Dead & Company at Madison Square Garden: Section 106, Row 1- terrific seats; did it for a friend of mine who had two pairs of tickets and wanted to part with one of them. I listed the tickets for $235 apiece on Seatslink and they sold pretty quickly. The listing price was actually quite high as compared to other seats in that section, but I figured we could ask a bit more than others were asking since somebody would likely pay up for first row in the section, and I was right. That having been said, it was a bargain based on the face price of the tickets which was $350 apiece. So, my friend lost a significant chunk of change here. After selling fees he ended up recouping only 60% of his outlay. So much for the idea that the resale market always operates at a mark-up.
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Although this article was long and drawn out, it still had quite a bit of valuable information about ticket sales across a wide range of venues. I am a football fan, so the sports side of this article really intrigued me as compared to the concert side. I am usually very annoyed by the high cost of ticket sales, so I don't usually go to live events like these, but I still found that ticket resellers are playing a game by investing in some teams that may generate revenue for them, and losing money by investing in teams that will lose them money. It is all a gamble of the industry and honestly, I think it's really rude. If anyone should be making a profit on ticket sales, it should definitely be the company putting it in. Looking at theaters, they are the ones putting on the performances and creating the scenes, so they should be able to gain revenue from ticket sales without making audiences pay a hefty sum. My favorite part of this article, on another note, is the MLS league ticket sales because they originally targeted soccer moms, and now hipsters are the crowds that buy the tickets.
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