Rolling Stone: Whitney Houston will come to digital life as a hologram in 2016 as part of a new deal between the singer's estate and Hologram USA. The company's CEO Alki David talked to Billboard about the proposed touring stage show and attempted to dispel preconceived notions of what the show would entail. "The show will not just be Whitney comes on, sings and gets off," David said. "The narrative will document parts of her life, her achievements and celebrate Whitney."
4 comments:
I've seen a hologram used before in a theme park attraction, and I think that usage was pretty fitting. I'm just not so sure that touring around the world selling performances of a programmed hologram is really going to be that effective. I appreciate the ambition and current businesses who do install "hologram" systems have really nailed down a way to give that "hologram" look. The reality of the matter is, these holograms are just not true holograms like we see in the movies that have the level of versatility that a company like Hologram USA is telling you that it does. Not to mention the fact im not really sure who they're target audience is, it feels like a bit of a niche market. People that like Whitney Houston or Roy Orbison for that matter and would actually go pay to see a Hologram of him? I'm just not so sure about where the effectiveness in their business plan lies.
When I read the title of this I was wondering how they were going to pull this off if her family was against it. I’m glad to hear that it was done in partnership, if the family feels that this is the way to keep her memory alive then I’m glad they we’re given this opportunity. Another thing that sits well with me is the fact that it’s not just a concert like it was with Tupac. This is a story, it will narrate Houston’s life and achievements and hopefully fully portray her is in the manner that lives up to the positive of her legacy. Holoprojections are slowly becoming a part of the way we do theater and shows like this are at the forefront of making sure that they don’t become the gimmicky acts that people expect. This show will not only provide and outlet for her family, but also paves the way for real advances in this field.
This is really freaky, considering that that hologram subject is deceased. I can see why that's their reasoning behind a hologram of Whitney Houston, but this whole hologram thing gives me the heebie-jeebies. This mostly stems from the fact that the dead should stay dead. In terms of entertainment value, I could see why this could draw audiences, but where is the line? Are people going to come up and try and take a picture with Whitney 2.0 after the show's over? Technology is amazing, but at some point, there is a line that we shouldn't cross, and that line starts with resurrecting pop stars from the dead via computer hologram. This is not to say that the concept is not completely amazing. Having someone performa a show without even being there? Now that's really a step in the advanced technology direction. I assume that her family has okayed this, seeing that this tour is in the works. I would love to hear their opinions on the matter.
It is really incredible that we are able to create such life like holograms. While I am not always a fan of interacting with technology, I think this is really great. A 3-D version of a beloved singer or performers acts is far superior to watching old you-tube videos. I listen to a lot of music by artists who have been dead for years and being able to come close to the experience of seeing them live would be incredible. I do think some of the uniqueness of live concerts may get lost in translation, as it will all be the ‘same’ every time, it can(should) never replace live shows with human beings. While, I think this may lead to people just creating hologram artist, instead of them ever once being real people, which will be HORRIBLE for now, i’m really excited to see how it happens. The only industry that will likely get upset about tis is the elvis impersonators, but it continues to prove the king is not dead.
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