Hendry tried crowdfunding to prove a personal theory. “There’s an untapped pool of people out there who might not have ever considered investing in theater because they think of it as a mysterious dark art that happens behind closed doors,” he posits. He used his computer-science degree to help design the digital portal investors used to pony up.
1 comment:
Is this basically just Kickstarter for theatre?
It seems sad that some companies are looking to theatre-goers to fund their artistic endeavors upfront like this, but in a certain way, maybe it says something about the theatre industry that individuals are willing to put up some money to see art get realized, which no guarantee that they will get any return on their investment.
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