MTV Launches Digital Studio

Media - Advertising Age: MTV is starting a digital content lab called MTV Other to produce short-form programming that will live on its new iPhone and iPad app as well as MTVOther.com. The network described the studio as it introduced the app, which will also let viewers stream full episodes of shows like “Catfish” and “Teen Wolf” and interact with programming as it progresses. But the shorts will be available to anyone, while the series from TV will be restricted to users who also subscribe to cable or satellite TV.