A Tall Order

Sign Builder Illustrated: They say what happens in Vegas stays in Vegas, but the reputation of the double-sided, convex pylon sign outside of the Las Vegas CityCenter has extended beyond the city limits to receive national attention. But at a towering 260 feet tall and 65 feet wide, the Aria sign’s intention was never to blend in at all. In fact, it was to draw more attention to the new CityCenter and its attractions.