Sunday, November 27, 2011
Saks Fifth Avenue 2011 Holiday 3D Projection
My Modern Metropolis: Yesterday evening, Saks Fifth Avenue debuted their new light show projection in New York called The Snowflake & Bubble Spectacular. In grand style, Saks pulled out all the stops, even getting students from the Jacqueline Kennedy Onassis School at American Ballet Theatre to perform a dance from the Nutcracker on 5th Avenue for onlookers.
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12 comments:
One of the best times to be in the city, would be during the holidays. Not for the shopping and shows but for the overall feeling that comes with the holidays, best expressed through the decorations and lights. Like the article said, there isn't anything overwhelming and shockingly impressive but it is kind of the way it makes people feel. You know it's Christmas when the trees are being sold, there are lights and holy all over the planters and when stores like Saks, puts out their store of decorations. Everyone celebrates and marvels, not to mention the amour of tourism that flows in just to get a glimpse at these light shows. On top of that, there is a way to show a bit more of the creative side to basic retail products. It is well worth the time if someone hasn't seen these displays.
I like seeing more and more locations using 3D building projection - I have yet to see any in real life, but all of the videos are very intriguing. I will make sure to stop by Saks in NYC when I am there during winter break. As usual, I would have liked to have seen more about how the projection was achieved, where/how many projectors there are and what systems were used to control the setup. 3D building projection is so eye-catching that I foresee it being a huge element of marketing and advertisement in the future as more and more buildings will be equipped with the ability to be projected on or even be covered in screens themselves.
I thought that the projections were incredibly amazing;it took me a couple seconds to realize that the part of the projection was in fact a projection and not the building itself. It's always amazing to walk around New York around Christmas to see all of the decorations, and the Saks window displays are always gorgeous. I would love to see more of the mechanics, both of the projectors and of the moving parts of the Saks window displays.
This is definitely an improvement from the bubble show that they did last year- while festive, it was nowhere near this impressive as this 3D projection. I can't wait to see it in real life! I love when they alter the actual building itself, taking it away to make the gear clock countdown. It adds on to the magic of the displays in the windows beneath. Grand Central also does something like this but a little way more cheesier and not as awesome or 3D. I'd like to see this kind of technology start to pervade that holiday show as it becomes more accessible.
The Nutcracker on 5th Avenue? I've always wanted to live in New York. Snow, and bubbles, and a light show...this sounds incredibly cool, and is something I wish I could have witnessed. I'm sure it got a lot of people excited for the holidays! And maybe even caused some people who were rushing somewhere to slow down, really notice their surrounding, and appreciate life a little bit more. I wonder if they rehearsed/tested the projections on the buildings beforehand... but it definitely worked out!
It always amazes me how many people wait all year to see these kind of things. It is obvious that because of that they consistently stride to do bigger and better things. I am glad that Saks is keeping up with technology and exposing the public to new and more interesting innovations in projection design. I would love to see students get a chance to work on large displays like this. It would be a great collaboration project for a place like NYU or Columbia.
I wish I had known that this was up when I went home! Looks really neat, and it's cool to see other applications of media outside of theatre (obviously it's not "ours" but I personally don't often get to talk about it in a non-theatrical context). As cheesy as it is, I love seeing New York all decorated for winter, with christmas lights and decorations and all that jazz. I don't understand much about 3d projection, but if it's being used in this way then there must be some cool technology behind it, and I'd love to learn more. Hopefully LiveDesign or someone will pick it up and enlighten those of us who are hungry for tech specs about how this sort of thing is achieved. Meanwhile, I guess it's time to enjoy the christmas magic!
While this is neat I think this is quickly becoming "a thing" and with that there is going to be a lot of crap. From the samples I saw they basically projected a cool show onto the building, not using the building's architecture which is one of the coolest ways to make this type of show successful. Prague did something cool with this and so did Disney, it is that last little element of polish that can go a very long way and make a projection show all that much cooler. I think we are going to see a lot of these in the coming years, and there is bound to be a lot of crap.
I am a huge fan of 3D building projections. They open up a vast amount of possibilities as far as decorating goes, and when well done get an overwhelming audience reaction. I'm sure this projection definitely went a long way in getting shoppers excited for the Christmas season. With all the talk and speculation that we hear about media exploding onto the theatre scene, it's sometimes nice to see where else it is having an impact, and whether or not it is a positive one. I think, especially in this case, it has been well-used, as so much more can be accomplished with these projections that has yet to be explored.
I like that more places are using 3D projections especially on interesting architecture. I can really liven up a place. It also must be stunning in New York City around the holidays where everything is excited and decorated for the holiday season. This will definitely add something to the wonderful building and I'm sure tourist and New Yorkers will enjoy a new free show on 5th Avenue. I hope I'll be able to see it over break this year when I visit. It sounds spectacular.
still these 3d building projections amaze me. This holds no exception, this is an incredible piece of work. I have seen 3d projections that just put the show on the brick side but this projection uses the building itself and alters the structure and layout fairly convincingly even down to opening and closing the windows and shifting sections of the building away. Truly truly incredible. I Personally want to see just how this could be incorporated with live performers. Maybe Cirque should look into it to replace Elvis. 3d projection plus the use of surround sound mixing used in Tommy back in 2007 in LA and cirque and they could have something incredible. til then happy holidays i guess...
Really cool! Reminds me of another project I've seen... really brings new life to old buidling...
http://www.youtube.com/watch?feature=player_embedded&v=O0XKmU5hF5s
The parts of the projection that I though were the most successful were when the projection interacted with the existing architecture. For example, when the pipes wove through window, when the lines were drawn along the orthogonal axis of the facade, and (my favorite) how the gears and countdown clock emerged from the building. Often I had to look really closely to rediscover what 3D parts of the facade actually existed and what was projected.
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