GigaOm: "Yahoo’s release of Twitter usage statistics, reported earlier this week by Mathew Ingram, presents some interesting pointers for organizations striving to build strong social media presences.
The research focused on the ways influence is established through Twitter, hinting at which user categories are the most popular, as well as which provide value, and how.
2 comments:
I see this author's point about engaging employees with Twitter and other social networking platforms, but to do this right, it takes a lot of effort. Namely, when it comes to the employees retweeting company line messages, there's a necessity for reciprocity (or even better, initiate by retweeting or @replying to the employees and turn the reciprocity around on them). This takes a LOT of effort - someone actively reading every post in a timely manner and commenting/retweeting/following. If you set up Twitter relationships, then it might work, but it's a steep learning curve. I'd suggest following Lookingglass' or Wolf Trap's Twitter accounts.
I have yet to jump on the twitter bandwagon, but the little I do interact with the medium, it is through re-posted links. The article makes a good point that a great number of bloggers repost relevant links, and this would be a great way to boost the consumer community. However I agree with Brian that this is easier said than done. Requiring employees to tweet might produce less than incredible results. It's an interesting marketing and staff building idea.
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