Wednesday, September 30, 2009
WGAE Looks to Get in on Digital Ground Floor
Backstage: "Better to be early to the party than late. That's the attitude of the Writers Guild of America, East, which announced Tuesday that it has signed deals with 11 companies creating new content for digital-media. The signatories, producers of Web series with titles such as 'The Temp Life' and 'Hedge Fund,' may not be household names, but guild executive director Lowell Peterson believes that the deals represent an opportunity to establish a guild presence in a corner of the media world that is growing quickly and still taking shape."
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This article sounds encouraging to me. Firstly, it's good to see the union being proactive as the market changes, not waiting for the industry to get dragged (kicking and screaming) into the new market and then trying to adapt. Maybe this move will even reduce the kicking. Secondly, it sounds like the union is working to develop reasonable and practical contracts even with smaller producing groups, which is a welcome change to what we usually hear - wait for a big company or collection of companies to evolve and start a battle with them.
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