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Monday, September 18, 2006
Broadway Rewards
New York Times: "As the latest example of Broadway’s fervent, if sometimes awkward, embrace of modern marketing techniques, the Nederlander Organization has announced the creation of Audience Rewards, an awards program for theatergoers."
Just signed up and was immediately attacked with 500 different offers to see Broadway shows, tours, concerts, etc. This could end up being pretty cool, considering I spend X thousand dollars a year seeing shows (and that's only like half of the new season) so earning a reward back would be great. What will make or break it for me will be whether or not they integrate the TKTS box office into the rewards program.
1 comment:
Just signed up and was immediately attacked with 500 different offers to see Broadway shows, tours, concerts, etc.
This could end up being pretty cool, considering I spend X thousand dollars a year seeing shows (and that's only like half of the new season) so earning a reward back would be great.
What will make or break it for me will be whether or not they integrate the TKTS box office into the rewards program.
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