Is the Cultural Sector Ready to Move Beyond Data for Data’s Sake?

createquity.com: As any internet geek or high-priced consultant will be happy to tell you, we find ourselves today in the age of Big Data. You know, the era when science and numbers are supposed to solve all our problems forever? That one. And yet in the cultural sector, according to a report published earlier this year, we don’t have the data we need; we don’t know what to do with the data we have; and even if we did, we still wouldn’t use it to make decisions. (Okay, that may be oversimplifying things a bit…but not by much.)