Playbill.com: The Tony-nominated revival of Andrew Lloyd Webber and Tim Rice's Evita, which played its final performance Jan. 26 at the Marquis Theatre, failed to recoup its initial investment, according to Bloomberg.com.
The production, which cost $9.6 million, had initially raised $11 million from investors. The revival ran for 46 weeks; Bloomberg.com states that a 63-week run would have been necessary for recoupment.
4 comments:
This is an interesting show because as I recall hearing, the first time this show hit Broadway it was not as successful as it was expected to be. Not to mention the movie was a train wreck (Madonna was the worst casting for Eva). When I saw that evita was coming back I was really excited, but I think unless there were SERIOUS changes made to the show I did not see it doing, again, as well as it possibly was supposed to.. Also I can imagine that investors would not be to excited about such a show. At the same time, Don't Cry for Me Argentina is amazing.
I agree with Simone. I did not expect this show to be a wildly successful revival after seeing what happened when it first opened on Broadway. I don't believe that Ricky Martin was the best choice for the lead of this musical, but I guess a name is a name... The show was always on TKTS in the city and was never full. I do love some of the music, but I definitely think the show was destined to live a similar track that it did when it first landed on Broadway. It's unfortunate that they didn't recoup their investments, but this happens often.
This sounds like the plot to The Producers.
I was in New York when the show opened and had the opportunity to grab a ticket and see the production. I have always been fond of the "Evita score and was more than excited about the revival with Ricky Martin. But,I think that Simone is correct in saying that if their was going to be no novel spectacle, the show would fall flat, just as it has. It was an amazing performance, but there was nothing particularly spectacular or original about the directors or the actors approach.
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