What is Ethical AI in Film and TV?

No Film School: People keep sending me their AI companies and telling me they're ethical. It's the fun new thing they put in their bios. "We're an ethical AI company." But the thing is, it seems like there's actually no official definition for that term. It would be like OJ calling himself an ethical running back -- you can say it, but it just doesn't mean it's true. The only truth is that artificial intelligence has the power to reshape the entertainment industry.