There are plenty of projection mapping videos out there, but these are the six we found particularly successful in presenting the story of the product or brand as well as creating some fantastic and exciting visual designs.
Monday, September 22, 2014
Top 6 Projection Mapping Car Launches
There are plenty of projection mapping videos out there, but these are the six we found particularly successful in presenting the story of the product or brand as well as creating some fantastic and exciting visual designs.
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These car release presentations are mind blowing and trying breaking all the norms of typical car presentations.The Audid A6 was released in 2011 and used used basic projection mapping to sell their car. The media was still effective and fascinating to watch, but doesn't even compare to the Porche Macan or the BMW X5. The BMW X5 transformed the showroom area into a projectable surface on two walls and the floor. When the car moved around the floor in conjunction to the media, it gave the illusion that the car was driving through different terrains. These car launches are beautiful and the technology enhances the car's beauty immensely. The projection mapping was spot on and the usage is only going to continue to get more advanced. I wonder what car launches are going to look like ten years from now.
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