Variety: Clear Channel Spectacolor, a division of outdoor advertising company Clear Channel Outdoor, has ponied up to produce one of the Broadway shows its signs will advertise, coming aboard the fall opener “Side Show.”
Spectacolor contributed “a significant cash component” to the show’s $8 million capitalization costs, according to Clear Channel Outdoor president Harry Coghlan and to Broadway producer Darren Bagert, although neither would disclose the exact amount.
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