tradeshowinstitute.com: It’s not often you hear the CEO of an Event App company rant about how mobile event apps are ruining the attendees’ conference experience. However, that’s what Pathable’s CEO Jordan Schwartz was doing in a blog post he wrote for Meetings & Conventions magazine titled “Mobile Event App Heresy: Three Signs You’re Doing It Wrong.”
2 comments:
I'm glad that someone was so engaged with Scwartz' idea that they called him for an interview and then wrote an article in response. I'm also glad that both articles made their way to the greengage and we were able to read them comparatively and let our ideas about event apps actually evolve. What really shook out to me was Schwartz comment on post-even survey. "Schwartz would love to see a post-event survey that asks, how many conversations did you have with people you didn’t know beforehand, how many conversations did you have with people you did know beforehand, and on a scale of 1-10 rate those conversations."
I think that surveying and gathering more information is really the best way for him to see how the app worked in enriching the experience during the event or compromised or limited the experience. I think it's important to do so with apps that do different features so that they can see multiple programs in action and garner which gives them the best results.
THIS IS TOTALY A REAL THING!!!!! I am a firm believer that the way we use our phones is changing the way we connect with each other. Why I have I become so comfortable to sending a text, and not talking to someone face-to-face. This is because in sending a text you only see the words and don't get any of the emotions and other information you get from seeing someone's face. However, I love talking to people face-to-face because it is more than words on a page it is being present. I hope that as we progress into the future we don't get so sucked into technology that we loose face-to-face interactions all together.
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