How can "white" theaters attract black audiences? Bridge the theater etiquette divide

WBEZ: "What do all these experiences have in common? They all make me think of the tension in most mixed-raced theater audiences between the expectations of white audience members about their fellows’ behavior and those of black audience members. (I haven’t had enough exposure to Latino audiences, which is shameful enough to say, to opine on their place along this spectrum.) White audiences expect silence in the theater, and the most veteran theater-goers may regard it as their personal mission to shut others up, like the guy sitting in front of me at the Goodman. But if he managed to ruin my evening with that flashing-eyed reminder of the rules, what do all those rule announcements sound like to people who haven’t, like me, spent their lives in the theater? And particularly to black people who haven’t spent their lives in the theater, whose experience of performance is likely to include interactive church services and concerts of music where failure to clap hands or tap feet is the sign of someone’s being dead?