Thursday, April 01, 2010
Hollywood Snubs Proposed Betting on Ticket Sales
Backstage: "Think you're better than Hollywood at gauging whether an upcoming flick will be a box office bomb or a sleeper hit? You'd get a chance to put your money behind that under two proposals that movie studios are denouncing as legalized gambling."
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Although I didn't understand more of the explanation side of this article, I think this is an interesting, but ultimately bad concept. Particularly with the point raised about "insider trading". Although being able to screen a movie beforehand does not directly correlate to shares being sold, it can provide people with an insight to whether it will be popular or not. I think that if this becomes reality, it would altogether change the reality of the film industry. Although many films do not live up to expectations, I support more traditional methods like advertising for promotion.
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