Tuesday, February 20, 2007
It’s All a Dream
Stage-directions: "In this month’s Greenroom column, there’s a news item about how DreamWorks, producer of Dreamgirls, the film adaptation of the stage musical, recently offered to pay all licensing costs for all noncommercial productions of the show, including high schools, colleges and community theatres, as a way to build word-of-mouth publicity for the movie. "
Subscribe to:
Post Comments (Atom)
1 comment:
Ok so I read the link to "It's All a Dream", as I could not access the smaller link below that to Stage-directions as I didn't have proper access to that site or something it said to me. But the question that arrises in my mind is that if DreamWorks pays for all the licensing costs for Dreamgirls, even though that would be a brilliant marketing scheme for Dreamgirls however, what would that do to the rest of "non-commercial theatre." In a world that at times seems obsessed with budgets and the price of things it seems like one would jump at the oppertunity to have something that has no licensing costs to it and the other question which came to my mind is this Broadway Junior free of licensing costs also? And if it is free of these costs there seems to be a blurring line of whether or not the shows which it showcases should have costs for licensing or at least a reduced fee.
Post a Comment