Wednesday, November 08, 2006
Videos in Lobby Help Nonprofit Theaters Keep Actors on Stage
New York Times: "Seven major regional theaters around the country — from Seattle, Wash., to Providence, R.I. — have put video monitors in their lobbies to carry information and advertising. Movie theaters and some nonprofit theaters have long had TV monitors in their lobbies, but the new effort is part of a move to develop a national video network for advertisers."
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2 comments:
I get just a little more depressed each time some kind of promotion like this slips into a theatre.
Should they sell billboard space on the proscenium? Maybe the orchestra and ushers should all wear sponsor patches like NASCAR drivers...
I feel that an advertising promotion like this is a necessary evil in the non-profit world. As most non profit regionals would be willing to do anything to stay out of the red, i would be willing to understand if their willingness to buy in to commerical advertising as a way to increase revenue and therefore improve the quality of their shows. As an audience member, as long as it were restricted to the outside of the phsyical theatre, I would be okay with it.
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