YouTube: TAIT innovators provide clients with the opportunity to experience storytelling like never before by amplifying traditional design techniques and implementing virtual reality technology. For #CES2018, the initial design process started when Gregg Stokes, Executive Art Director and Bill Welter, Executive Producer and Creative Director for the show, virtually entered the Park Theatre at the Monte Carlo from a 360-degree perspective to engage with TAIT elements in real time.
3 comments:
WOW. Tait is so cool. The lighting that they use in the space and the ways they have decided to visually represent data is aesthetically pleasing and beautifully simple. There is also a piece of the video that shows this large white screen falling from the ceiling and that looked really awesome. THE HEX WALL. Honestly that was the coolest part of the whole video. The way they they used the hex wall as a projector surface as well an automation made it just such a simple yet complicated piece for the performance. The fact that Tait has the resources to put together a virtual world and show a company what they can do to change a space is another amazingly powerful tool that Tait has as a company. It looks like the most ambitious keynote every mounted. I am so blown away. And only Tait has aesthetic lights. Too real, too cool.
I first saw something about the CES keynote that TAIT worked on through their Instagram profile. I was that they were utilizing the Nano Winches and thought it was pretty cool, but just that. After watching this video, I see just how impressive this project really is. One of the coolest parts is the use of VR. I don't remember when, but I recall hearing how TAIT often uses VR to show clients what the finished product will look like. This is becoming a fairly common practice in the construction world where developers can actually tour a building they are paying for, before construction even begins. I can see how useful this can be in the construction field, and in the entertainment world. I am curious how often TAIT uses this feature and at what stage in the process they show it off. I am also curious if there is a way to send files to someone with a headset so clients don't have to travel to Lititz to see the VR
I have to agree with Ella, WOW indeed. The innovation between art and tech have come so far, it stuns me everything I see it. Presentation like this prove to me the limitless of the creative ability we are access to in the 21st century. I can’t wait to be at a level were I can be a part of a group that can achieve this level of aww. I think it is cohesiveness like this that inspires and push me to follow a part to a theatrical production designer path, rather then be limited to lighting or scenic. The line of what kind of designers are out there and which one you can be is being blurred more and more every day. The successful ones seam to be able to do a little of everything. From lighting to projections, and from set to costumes. Who’s it say there a theatre designer can only be one of those, and with companies Like TAIT, we don’t have to be limited anymore.
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