CMU School of Drama


Tuesday, February 19, 2013

Carrie Underwood dress lights up Grammys

TODAY Entertainment: As Carrie Underwood took the stage to sing "Two Black Cadillacs" on Sunday night, Grammy fans noticed something strange was happening to her dress: the seemingly white gown started to light up with a variety of holographic patterns.

11 comments:

Jess Bergson said...

I think it's interesting to read all of the various comments about the dress. Overall, it seems as if people who love Carrie Underwood loved the dress and those who hate Carrie Underwood hated the dress. One of the comments that stood out to me discussed how they didn't like how she couldn't move at all in the dress. I agree with this comment for a few reasons. First off, I think it is great that the entertainment industry is incorporating this technology, especially on such a grand scale. However, I think that it is a little much when the technology takes center stage and doesn't allow the performer(s) to do their job. I think that the designers of the Grammys and of this dress could have found a way to allow Carrie to perform just as she would in normal attire.

Unknown said...

Absolutely, the funniest thing about this article is the commentary that the author(s) make that they have no idea "what the science was" behind the dress. Though the dress may have been made out of some special material, or coated to make it less reflective, it was clearly, just a series of projections upon the dress. At any rate, I think that this media use was well intentioned, but poorly executed. The designs used were very basic, and the aim seemed to be to off a little bit, and it overreached the dress in some shots, and not in others. (Therefore leaving one to question if this aiming was intentional in all cases or not.) Media is still a growing design field, and sometimes, there isn't always an expert around or enough people who've had a lot of experience with it to say "eh, maybe not". Though I didn't get a chance to see this performance, I fear as though a design such as this might have distracted from the performance, as the commentary from audience members seems to showcase.

jgutierrez said...

I agree with Kelly. Saying we don't know the science behind the dress is a little silly. I feel like we are able to do more and more with projections and led lights than we were ever able to before. Honestly, something like this doesn't surprise me at all. As for the designs on the dress, I found some a little distracting. Perhaps soft changing hues or more ambiguous shapes would have been a little less distracting and would have allowed more of a reaction to the song lyrics through the designs. I'm excited to see what more is done with this technology in the future of the costume world.

Nathan Bertone said...

I agree with Jess Bergson on this one. I think the designers of the Grammys could have designed and executed this dress in a way that would have made it more performable for Carrie Underwood. I feel the the concept and design of the dress was very interesting, it doesn't surprise me that the designer would do something like this, but I think that it could have been executed in a better manner. I was mostly distracted by the design. I definitely think its an interesting concept to explore, but I'm now questioning if there is a better way to have made this work.

E Young Choi said...

I think this is definitely most fascinating things I have seen recently! A dress that lights up! Looking at the plain dress, it looks very simple yet still gorgeous. When the lights are up and all of beautiful patterns are up, I was so amused. How much technology influence even on the clothes! Although I understand that too much of appealing and strong light can distract audience from paying attention solely on her singing. Also, I understand the dress was too stiff to block her movement. However, I still think this is so cool way for performance especially in Grammy. This definitely reminds me of Katniss's changing dress in The Hunger Game. After all, I was very excited to see how much technology can be applied to costume world which did not happen before.

Unknown said...

Me Gusta. This dress is fabulous. I want this dress. On a mores serious not I this dress has a great element of media included in it, which as I think shows even how costumes are becoming more and more influenced by technology. I also this this shows that every element of theatre should has a understanding of one another so when things like this cross disciplines both disciplines can be ready to work it out and understand where the other is coming from.

Unknown said...

But really I want this dress.

Jason Lewis said...

Just so beautiful. I love the fact that I don't know the science behind this dress even though I want to know so badly! It's great to have to wonder whether it was a projection from outside or if there is a screen underneath the top layer or what not. Also, just looking at it and seeing what it can do to your performance. This type of media can help with visuals to a sad song or happy or what have you. It's so interesting to look at it and just see how clear and precise it all is to each fold as well as the quality of the pictures of each visual. It's truly astounding and fantastical in so many ways.

Unknown said...

I agree with most of the comments on this page. Her dress was a projection screen, not a Lite Brite toy. I think the concept is very cool, but it was a performance after all, and standing still on stage is not the best way to please an audience. I thought the media images were beautiful, and the simplicity of the dress did not take away from those images. I think it would be interesting to take this concept one step further. In the CMU Angels in America, media originally had a tracking system in which the media followed the actor around the stage. Perhaps this can be applied to the so-called "science" so that performers can move across the stage and still have the media projected. The only issue I see is the fabric on the dress changing shape too much. Maybe the key is not a flowing dress, but a dress with structure.

Hunter said...

I cant say I consider my self knowledgeable on the stylishness of dresses but the use of projections on the dress is pretty cool. I didn't watch the grammys this year so I don't know what the dress looked like live but if she moved I would assume they had either rehearsed her movements or used some sort of tracking system to keep the projection on her dress. either way although it may be a bit cheesy or tacky it is a cool innovative implementation into live performance.

Anonymous said...

Does this mark a significant change in fashion. Are we starting to resemble those images of the future that they show in the movies, full of electronic confections? Or is this simply a star being a star? How long does it take for an icon's fashion to make its way down to the common people. I don't find the actual "science" behind the dress to be a topic of any substance whatsoever. But what I do find interesting is the call for more high fashion world. I feel fashion can be a true means for self expression. Dresses like these help to stretch the artistic pallet. Practical, I think not. But when is fashion ever really practical outside of patagonia. As fashion is evolving and we are starting to simply reuse the trends of previous generations, I think we are given a call to be bolder bigger in our choices.