Thursday, December 06, 2018
Pantone's Color of Year 2019 is Living Coral
www.fastcompany.com: The reign of Millennial Pink–that literally and figuratively cool hue whose blue undertones flattered no one–seems to be coming to an end at last. In its place? We have Living Coral. It’s Pantone’s Color of the Year for 2019, following the company’s annual, wide-ranging analysis of color trends across culture.
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Though I enjoyed reading this article, I wished there was more examples than Apple’s new IPhones. Though the IPhone example does feel too convenient to be a coincidence, the article seems to focus on why Living Coral is the next color instead of where you can see Living Coral in the world. The article says that Pantone’s Color of the Year comes from company trends and a large analysis, but the article does not give any examples or describe the company's process. I also would be interested to see if there are physiological factors in why people feel certain ways about the color. Going forward I’m going to pay more attention and see where Living Coral is in everyday life. I also wonder if these colors change more quickly than they use to due to the internet and how quickly new products are invented. I wonder what the next color of the year will be.
I usually pay attention to Pantone's color of the year release, but I must have missed the announcement this year since this is the first I'm hearing about Living Coral. Normally I'll find out about the color of the year through Sephora, since they usually will do some kind of collaboration with Pantone. Typically they'll release lipstick and eye shadow palettes with the color of the year incorporated into the packaging and the pigments themselves. I think the color of the year is an interesting idea, and I'm now wondering where else I'll be able to see it this year. I do think that it's interesting that this article said that this color could be a replacement for "millennial pink", as to me it seems very similar. They mentioned that Living Coral has orange undertones while millennial pink has more blue, but I can't really tell the difference that much. Maybe I'm just bad with colors.
I'm not sure if I completely buy what Pantone is trying to say with this color because I like it but it does not comfort me. They are saying that by making a kind of retro color it will allow people to be comforted by the past while still pushing forward. I think that it is a pretty color but it is not doing everything they say. After Millennial pink people kind of stopped caring about the color of the year, at least in my opinion. I understand why they pick a color every year but it has ver little application to normal daily life. It is great for people who make advertisements because supposedly it will be a very popular color for the year. But on the daily I don't imagine a lot of people are going to adjust their lives for this one color. It makes sense but the expectation that it will blow up like millennial pink is not correct.
The article “Millennial Pink is dead, and Pantone’s Color of the Year killed it”, introduces Pantone’s color for 2019, this year is Living Coral. I loved how in detail the article was able to describe this “energizing hue’s” impact. How Living Coral effects those who wear it and what kind of feelings and ideas this color evokes in its presence. Pantone choose this color, with the concept of color psychology in mind, choosing the color as “the color for a society”. I loved the concepts of how a single , seemingly at first a simple, thing can help society with what it needs most right now. From what the color evokes, to how it can flatter all skin tones. Comparing Living coral to Pantone’s color of the year last year, Millennial Pink which blue undertones flattered only a limited few, including me. I might indulge in this years color, I might find myself with a living coral colored phone.
This is a very interesting article. Having read all of the other “colors of the year” that I could get my hands on, I think that this is the most representative color of an annual season that I have seen. It is also one of the first colors that I have looked at and initially not thought was just plain ugly. The living coral color is quite lively and pleasant to look at. I think that the parallel between the iPhone XR is also quite indicative of how much people actually enjoy this color, myself included. I think that the color of coral is really quite pretty, and makes a beautiful color for light as well. In fact, I might consider using this as a gel color, if I was able to.
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