PLSN: Mindpool officially started out in 1998, when a young video director with a big imagination got his break: being asked to shoot his first music video, The Beastie Boys’ “Three MCs and One DJ.” He followed that by producing The Beastie Boys’ “Video Vanguard” set at the MTV Music Video Awards later in the year, cementing the idea that he needed a creative space in his hometown of Milwaukee. Josh Adams had the idea to open a place for producers and directors to collaborate on content development. An editing suite with a few cameras was what he envisioned. Thus Mindpool Live originated. And today, 18 years later, it’s so much more.
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