Indie Musician's Viral Tour Diary Was a Marketing Stunt for His Startup

gawker.com: Jack Conte of the YouTube-famous band Pomplamoose caused a stir last week when he posted an account of his tour financials on Medium. "Being an independent artist is so difficult" was the thrust of his essay—true, no doubt—and tucked into the back half was a mention of an apparent way out: Patreon, a crowdfunding service that Conte cofounded last year.