Tuesday, December 23, 2014
Dolby takes on IMAX with own cinema system
InAVate: Dolby has announced it is launching Dolby Cinema, its own advanced cinema format, which will see it compete with IMAX. The system pairs its Dolby Atmos audio technology with Dolby Vision, which offers laser projection technology with 4K, high-frame-rate 2D and Dolby 3D capabilities. The first Dolby Cinema sites will be located at the newly constructed JT Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La Maquinista complex in Barcelona, Spain.
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