www.cirquefascination.com: The owner and managers of Cirque du Soleil, after seeing their growth prospects wane in recent years, think they have the key to renewed success: less Cirque.
For three decades, the circus giant’s business triumphs mirrored its high-flying aerial stunts, and it became a case study for business school journal articles on carving out unique markets.
But following a bleak outlook report from a consultant, a spate of poorly received shows and a decline in profits, executives at Cirque say they are now restructuring and refocusing their business—shifting some of the attention away from clowns and acrobats, towards other business ventures.
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