'Last Billboard' project shares ponderable messages

TribLIVE: An East Liberty art installation is selling viewers on the idea that a billboard can be used for more than product placement.
“The Last Billboard,” a project of Pittsburgh artist Jon Rubin, sits atop the building at South Highland and Baum (above the Livermore). Each month, the 36-foot-long board broadcasts a new message, chosen by an artist Rubin selects from across the country.
“I like that it has an enigmatic presence in the city,” says Rubin of Point Breeze, who also teaches art at Carnegie Mellon University. “You can take what is said in many ways.”