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Monday, October 16, 2006
Sir Paul TM
Marketplace: "Sir Paul McCartney has applied to trademark his name. Estimates put his profit potential near a billion dollars. And as Diantha Parker reports, it ain't just music he's hoping to cash in on."
9 comments:
Anonymous
said...
It seems as though Paul McCartney is taking a page out of the Olsen Twins book. They not only produce movies and music they put their names on books, clothes and makeup, running a hugely successful business based on their names. For performers known in the public realm with distinct personalities and style, this is an easy way to make money and gain fame.
I agree with Kim, but you need to look at the types of buyers. The Olsen Twins started thier brand while climbing to star status and they are contracted with Wal-mart for most of thier goods. Paul McCartney is already a megastar. There is no need for branding to get his name out there. The products that Mary Kate and Ashely sell are to girls that have a choice between Bonnie Bell, Lipsmakers or the Olsen Twins. If I were 12 I might sell out an extra $1.50 for the Mary Kate lip gloss. But if I was a farmer, I would not spend the extra $1.50 per bail of hay for Sir Paul. There is nothing wrong with branding, but maybe Paul needs to rethink his choices in product.
It is interesting that he would choose now to do this. I agree with Rebecca in that it might help make up for the loss of the Beatle's catalog. Hopefully he'll be able to buy it back. Also, with regards to the Olsen twins, they were branding hteir entire image which they were selling to other young girls all over the country whereas Paul McCartney is not neccesarily selling his line of clothing, music, and videos. Also, is the name McCartney already branded to a certain degree becuase of Stella? -Harriet
I guess Paul McCartney may have trademarked his name to stop other people from using it in stuff not related to him... If you don´t have your name registered somewhere as a name, I don´t know if someone can use it to name some viagra pills or something like that. I guess he has thought it´s better to be protected just in case...
"I would not spend the extra $1.50 per bail of hay for Sir Paul"
You may not, but people love collectible stuff. Farmers may not change purchases, but people w/ summer lakehouse, ranches, whatever, would probably by stuff like that up in a heartbeat. Hell, If I could have a Sid Vicious frying pan I might buy it. -Serrano
I can't believe that Paul McCartney is being compared to the Olsen Twins.
I agree that it may help with the loss of the Beatles library, but also it might help with other issues, like the recent loss of a lawsuit against Apple Computers. Either way, it is just such an interesting concept to Trademark one's own name. Especially when we all know that there are many children out there named Paul McCartney after him.
Also, let's just be realistic. No matter how many of us think it is crazy, he has great publicists and marketing people who are telling him it is a good idea. And you cannot fault him for making a buck. If someone would buy hay with my name on it, I would sell it in an instant.
I wonder who would use Paul McCartney’s name falsely. If you bill Paul McCartney you had better have Paul McCartney or your going to have a large group of unhappy people on your hands. I didn’t even think it was possible to copy right a name. I guess if your last name is McCartney then there’s no chance of naming your son Paul. -Ryan Hewlett
I wonder who would use Paul McCartney’s name falsely. If you bill Paul McCartney you had better have Paul McCartney or your going to have a large group of unhappy people on your hands. I didn’t even think it was possible to copy right a name. I guess if your last name is McCartney then there’s no chance of naming your son Paul. -Ryan Hewlett
Such a smart man. If my name were worth millions of dollars, I would have every right in the book, INCLUDING toothpaste, pencils, and paper. Anything that I could think of, my initials would be there. Can you imagine? It is sort of selling yourself, but who cares? It might get a tad bit annoying seeing your name in every store window (hopefully) but not if everytme you saw it you heard a little cash register. Kudos to you, Sir Paul. I can see some awkwardness in seeing someone wearing clothes with one's name on it, but maybe he'll feel loved again after his divorce.
9 comments:
It seems as though Paul McCartney is taking a page out of the Olsen Twins book. They not only produce movies and music they put their names on books, clothes and makeup, running a hugely successful business based on their names. For performers known in the public realm with distinct personalities and style, this is an easy way to make money and gain fame.
-Kim Allen-Poole
I agree with Kim, but you need to look at the types of buyers. The Olsen Twins started thier brand while climbing to star status and they are contracted with Wal-mart for most of thier goods. Paul McCartney is already a megastar. There is no need for branding to get his name out there. The products that Mary Kate and Ashely sell are to girls that have a choice between Bonnie Bell, Lipsmakers or the Olsen Twins. If I were 12 I might sell out an extra $1.50 for the Mary Kate lip gloss. But if I was a farmer, I would not spend the extra $1.50 per bail of hay for Sir Paul. There is nothing wrong with branding, but maybe Paul needs to rethink his choices in product.
It is interesting that he would choose now to do this. I agree with Rebecca in that it might help make up for the loss of the Beatle's catalog. Hopefully he'll be able to buy it back. Also, with regards to the Olsen twins, they were branding hteir entire image which they were selling to other young girls all over the country whereas Paul McCartney is not neccesarily selling his line of clothing, music, and videos. Also, is the name McCartney already branded to a certain degree becuase of Stella?
-Harriet
I guess Paul McCartney may have trademarked his name to stop other people from using it in stuff not related to him... If you don´t have your name registered somewhere as a name, I don´t know if someone can use it to name some viagra pills or something like that.
I guess he has thought it´s better to be protected just in case...
Laura Prieto García
"I would not spend the extra $1.50 per bail of hay for Sir Paul"
You may not, but people love collectible stuff. Farmers may not change purchases, but people w/ summer lakehouse, ranches, whatever, would probably by stuff like that up in a heartbeat. Hell, If I could have a Sid Vicious frying pan I might buy it.
-Serrano
I can't believe that Paul McCartney is being compared to the Olsen Twins.
I agree that it may help with the loss of the Beatles library, but also it might help with other issues, like the recent loss of a lawsuit against Apple Computers. Either way, it is just such an interesting concept to Trademark one's own name. Especially when we all know that there are many children out there named Paul McCartney after him.
Also, let's just be realistic. No matter how many of us think it is crazy, he has great publicists and marketing people who are telling him it is a good idea. And you cannot fault him for making a buck. If someone would buy hay with my name on it, I would sell it in an instant.
I wonder who would use Paul McCartney’s name falsely. If you bill Paul McCartney you had better have Paul McCartney or your going to have a large group of unhappy people on your hands. I didn’t even think it was possible to copy right a name. I guess if your last name is McCartney then there’s no chance of naming your son Paul.
-Ryan Hewlett
I wonder who would use Paul McCartney’s name falsely. If you bill Paul McCartney you had better have Paul McCartney or your going to have a large group of unhappy people on your hands. I didn’t even think it was possible to copy right a name. I guess if your last name is McCartney then there’s no chance of naming your son Paul.
-Ryan Hewlett
Such a smart man. If my name were worth millions of dollars, I would have every right in the book, INCLUDING toothpaste, pencils, and paper. Anything that I could think of, my initials would be there. Can you imagine? It is sort of selling yourself, but who cares? It might get a tad bit annoying seeing your name in every store window (hopefully) but not if everytme you saw it you heard a little cash register. Kudos to you, Sir Paul. I can see some awkwardness in seeing someone wearing clothes with one's name on it, but maybe he'll feel loved again after his divorce.
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