Game Plan

Fast Company: "Agents, Blackley claims, are a necessity. Unlike the makers of film, television, or music, video-game creators are faceless. Because the industry has tied its financial fate to the franchise model, publishers push brands rather than individuals and often bury credits. 'Creative people can be pushed around,' says Tim Schafer, the CAA client behind Brutal Legend. 'I can't just walk into a meeting with a publisher and say, 'I'm the man.'' But Blackley can, and he argues that doing it is in everyone's best interest. 'When creatives are happy, they do better work,' he says."