Thursday, April 22, 2010
Broadway Shows Raising Funds For BC/EFA in Unique Ways
Playbill.com: A benefit for Broadway Cares/Equity Fights AIDS, the annual Easter Bonnet Competition — scheduled for April 26 and 27 at the Minskoff Theatre — ends a six-week period of intensive fundraising by the assorted Broadway and Off-Broadway shows. Curtain speeches, autographed posters and program sales, auctions and cabaret performances are all part of the fundraising effort, which brings in hundreds of thousands of dollars.
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This article neglects to mention some of the most unique BC/EFA fundraisers, like the Flea Market (shows sell props and merchandise in a communal flea market atmosphere), the Broadway Bears (each cast designs a teddy bear themed to the show, signs it, and auctions is off with proceeds going to BC/EFA) and the event that invariably gets the most press of everything BC/EFA does, the annual striptease show Broadway Bares. Many regional and educational theatres also fundraise for BC/EFA - I chaired my high school company's 24 Hour Theatre Project, which gave ticket sales and donations to Broadway Cares. The Easter Bonnet is certainly a fun event, but BC/EFA does many more interesting and strange events.
I love reading about the way theatre can lend itself to fundraising. I like the idea of using a broken prop to sell to audience members (even if we know the real value is zero, at least it's a personal momento and not an impersonal t-shirt). Fund raising is a pain, but they seem to make it a little more fun.
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