Thursday, August 25, 2016
This Is What Happened When 7 Animators Tried to Make a Video for the Same Song
The Creators Project: Seven different worlds dance to one tune in the 30 Seconds of Sound, a case study documenting the different ways humans think about music. Composer Simon Pyke charged seven young animators to visualize a short composition designed to be an "engaging piece with a feeling of narrative for people to respond to." Each animation is just 30 seconds long, but Pyke—well-practiced at crafting animation-friendly compositions for MTV, his own company Freefarm, and his brother Matt Pyke's group, Universal Everything—weaves a tapestries of moods and tempos for the artists to work with. "I intentionally tried to use sounds which weren't overly prescriptive to leave things open to interpretation," Pyke tells The Creators Project.
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3 comments:
This is so fun and playful! I would love to be assigned a project like this in a class because I feel like its a great visual map of how you think and interpret. Sound plays such a vital and necessary part of our every day life and it's amazing how the same song can evoke and create such vastly different imagery depending on who's responding to it. My personal favorite 30 Seconds clip was done by the animator Glen Maguire. It is a very whimsical take on the sound clip that felt quite magical. I went to go watch the second clip on the list by Peter Clark and upon hearing/watching it, I was sincerely shocked at how different his product was. It suddenly felt much harsher than the previous softer, lighter one by Maguire. I had to go back and watch Maguire's once again to make sure that I was actually hearing the same sound clip!
This is amazing and really entertaining. The pure creativity that people can fit into 30 seconds is astounding. I think that it is really cool how people can make something completely different in different styles when listening to the same song. One thing that I really found interesting was how the visuals impacted how I interpreted the sound. For example, Maguire’s piece made me view the music as more nature-like and whimsical, much like the video itself, while the videos made by Clark and Drew made me hear more space-like sounds in the same piece. The animations themselves are also quite good. They are almost spellbinding to watch, especially Clarks. I found myself re-watching that one four or five times just enthralled with the animation. I especially loves the part zooming into the map as well as the end going into space. I think that this idea would be cool to continue either with other sound pieces or on a larger scale. It would be really interesting to see the scope of what people could come up with.
The sense of human beings always amaze me. To me, when you emphasize the similarities between a piece of music and a piece of visuals, there is often something mathematical about the intersection. Human senses (hearing in this case) process the music -- the melody, the rhythms, the texture and the intensity -- and when these elements get turned into a video, they still exist in different ways. Intuitively I feel a parallel between the melody and the colors, the shot-switching to rhythms, and the visual patterns to the texture of sound. The emotions and intuitions of the artist are implicitly exposed through the theme that they choose to make the video. As a huge fan of geometry, I also love the frequent use of geometric shapes in these music videos. Geometry is the abstraction of indescribable beauty, and it is so perfect for experimenting with conceptual art due to the scientific simplicity of the form.
--Joyce
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