www.dezeen.com: Interview: designers are increasingly making films instead of products to get their ideas across, according to Studio Swine, which has won multiple awards for its movies (+ movies).
Co-founder Alex Groves believes that his London-based studio's movies, which have been lauded at Cannes film festival and picked up by National Geographic, are part of a wider trend for designers creating professional-standard documentaries as part of their work.
1 comment:
At first, I wasn't sure what they meant by "Design film". Is this a film meant to sell a product, or tell a story? Or maybe both? I think by the end of the article it became clear that these short documentary films are meant to sell a product that they have designed. In a way, these films are like self-made advertisements. And the best way to get people to watch a film about a chair is to tell them a story about that chair, and make it visually interesting. The article mentions that one of the reasons this may be possible without a lot of money is the low price of high-quality cameras- but it does make me wonder how much these little movies are costing. Do they hire a production team? Where do they get the costumes, props, and actors? Are the amount of sales worth the cost of making the movie? I think short films are a great way to be seen and heard, and to get your stuff out there without too much cost.
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