Guinness World Records: Brazil's biggest music festival – The Villa Mix Festival Goiânia Edição 2015 – has set a new world record for the Largest stage rig for a music concert, usurping the title from veteran rock band U2.
Hosting some of the biggest names in Brazilian music and attended by approximately 48,000 people, organisers of the fifth edition of the festival which took place earlier this month had decided to construct the ultimate stage for the event.
3 comments:
Perhaps what is more surprising than the sheer size of the rig for the latest Brazilian music festival is the fact that a relatively unknown band was able to upstage U2, a band synonymous with classic rock for decades (and thus more likely to have the funding for such a massive set). While the towering structure and LED capabilities of the set is impressive in itself, the luxury of having a month to assemble the set is even more impressive. Traveling shows only have a set window of time to set up and strike, and for most concerts these doesn't surpass a week, including shows with a more intricate set such as traveling Broadway shows.My follow up question to this article is the origins of the funding for the set--was there any fund raising efforts, a private benefactor, etc? What is even more interesting is the fact that this is the first time that the Brazilian state of Goias has created a world record, subtly indicating the socioeconomic status of this state and the general opportunities available to the public.
I wonder what brought this on. Like Stefan said I would expect something like this to happen for big names, but I imagine those performers are big names in Brazil. What I really want to know is how much money they made (or expected to make). If "The Claw" cost 20 million euros to make, this must have been crazy expensive. This must be a costly music festival. I tried to find the answer to that but the website is in Spanish. I am also intrigued by the implication Stefan has made about socioeconomic status. I'm not sure there is a connection. What little I know about Brazil is from previous economics classes. And if their new record is an indication of anything my guess would be the extremely low cost of land. That area is extremely poor and I imagine makes for a great location as you can buy as much of the land as you want for virtually nothing.
I've thought quite a bit about festival rigs in the past, just because no one has really done anything that innovative with them yet. One of the only truly innovative festival stages i've ever seen was the sensation:white stage that travelled a couple years ago, which did the stage in the round and had the dj's rotate around the stage which was a massive white flower, and also had white flowers that spewed water, fire, and fireworks throughout the sets. So many festivals op for this almost standard idea of the stage where they essentially create a giant flat with a lot of lights on it, which just isn't that entertaining because its been done so many times in the past. While it probably is the easiest and takes the least amount of money, I have a strong feeling that festivals are going to have to step it up in terms of design creativity in the coming years as festivals continue to ingrain themselves more and more into popular culture.
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